Case Analysis Rational Footware

Holy Angel Investors Inc., Silicon Valley, CA MEMO: To: Joseph Ratzinger From: eon: Re: perspicacious hind endwear Investment Opportunity administrator Summary: Rational Footwear is a shoe manufacturing follow that designs and plans to market and sell footwear with therapeutic benefits. The footwear is ground on a clinically proven technology that stems from Stanford Universitys Bio Motion research lab and take ins to benefit not unless great deal with current narrow down of osteoarthritis but in like manner those who are dispose to this medical examination condition. The total market potential is $4 billion. The initial coronation funds phase of funding allow require $2 one billion one thousand thousand million worth of coronation with a further capital investment of $2 million dollars based on market response. thickener Value Analysis: Buying decisions are based on what nodes value and how they purchase the product. Below I will kick in forth the value, rational footwear will offer to its customers with its products. Identifying the node: Rational Footwears main claim to customer value is its therapeutic benefits to individuals suffering from Knee degenerative joint disease or those who are suffering from conditions leading to it. It is estimated that the total offspring of tidy sum who suffer from knee osteoarthritis to be 24 million of which 5.

6 million have been diagnosed. Furthermore the footwear company also claims that the footwear benefits another 60 million people, delay the attempt of the symptoms of this condition. Products Primary Customer Value: The Fo otwear is based on a variable quantity Stif! fness restore (VSS) technology that has, in six months of clinical trials, proven its potential in reducing pain for people who are already suffering from knee osteoarthritis. The VSS system change a somebodys rate, causing them to walk with increase pronation the rolling of the foot from the outside inward as it strikes the ground. The gait modification was caused by a variability of stiffness in the mid-sole of the shoe, with the inside...If you want to crap a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay