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Table of Contents Contents Executive Summary:3 Dairy industry in Pakistan4 STEPS TAKEN IN DAIRY INDUSTRY5 cuss Analysis6 Political:6 Economical6 Social:7 Technology:7 Porters:8 menace of New Entrant8 Suppliers advocator:8 Buyers Power9 Substitute9 challenger9 Competitor Analysis10 Identify 3 Opportunities:10 Recommended opportunity:11 breakdown:11 Demographic Segmentation:11 Geographic Segmentation:11 Psychographics Segmentation:11 behavioural Segmentation:12 Targeting:12 Positioning:12 harvest-home Attributes:13 Marketing mix13 Product:13 Brand name:13 Quality and features:13 Placement:14 Promotion:14 determine14 References:15 Executive Summary: Pakistan is part of the emerging markets, which argon stellar(a) much of the growth in the global dairy industry, including India, mainland mainland China and Middle East. Pakistan dairy industry growth rate in the global industry is accounting for nearly 95.8 pct in the past four years.

These countries are experiencing fast growth in the consumption of take out and other liquid dairy growths commonwealth on growing populations, rising household incomes, new dietetical trends and increased awareness and availability of dairy mathematical products. According to the fortnightly research compensate released by Tetra Pak, the world leader in food processing and packaging solutions global consumption of milk and other liquid dairy products is expected to increase by a compound annual growth rate (CAGR) of 2.2 percent over the next three years. This ! subject area is about the build of a new product which is related to dairy industry. This report is a marketing plan of a Garlic butter which could be launched under the Haleeb foods company. In this report this new product is analyzed through different tools like PEST, Porters five Forces, and its s.t.p. (segmentation, targeting, positioning). The warlike edge it has in the...

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