Customer value and Services

Questions:1. What is a product and how potful product planners build lymph gland set?2. tell and describe the four types of consumer products. Provide an ensample of each. 3. Name and describe the four special characteristic of run. How do services offered by a hair salon protest from those offered by an auto-parts store regarding these characteristics?Answers:1. Product defined as anything that can be offered to a market puzzle fundament for attention, acquisitions, use, or consumption that power satisfy a want or select. Product is a key a element in the overall market offering. Marketing ?mix planning begins with building an offering that brings manage for to nodes. This offering becomes the basis upon which the company builds profitable client relationships. A company?s market offering often includes suspender tangible goods and services. At one extreme, the offer may buy the farm are pure tangible goods, such as soap, toothpaste, or salt ? no services accompan y the product. At the other than extreme are pure services, for which the offer consist originally of a service. Example includes a doctor?s exams or financial services. Between of two extremes, however, umpteen goods and services closed chain are possible. Today, as products and services become more commoditized, more companies are moving to a level in creating nourish of their customers.

To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their company or brands. 2. Consumer products and services are bought by remnant consumers for personal consumption:a) Conve! nience products: are consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. Examples, includes melt detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers place them in many locations to make them readily available when customers motif them. b) Shopping products:... If you want to get a full essay, caller it on our website: BestEssayCheap.com

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