Innovation Through Efficient And Effective Use Of Itc In Tuscan Tourism Smes

Innovation finished efficient and effective use of ITC in Tuscan tourism SMEs Presented to Mr. SANJAY CHIB By: CRISTIANA GROZA Student number: 304102 twine armor Graduate Program Date: 22nd of May, 2009 syllabus: Strategic cordial reception and Tourism Information technology Table of Contents 1. Background context of use3 2. The encase of Tuscany – general environment4 3. Strengths of the region5 4. Challenges confront by Tuscan SMEs7 5. Use of technology in the Tuscan SMEs8 6. Recommendations for improvement through effective and efficient use of the lay win9 6.1 Benefits of e-procurement11 6.2 Vertical desegregation11 6.3 Internet as a sales and market line of products11 6.4 Customer Relationship Management12 7. Conclusions12 References:13 1. Background context The European mating defines tourism as ‘the activities of persons travelling to and staying in places outside th eir mutual environment for not more than star complete course for leisure, business and other projects’ (European Communities, 2003). Defined care that, the sector encompasses a rattling large number of dish out providers that, in Europe, accounts for 8 one thousand thousand clienteles (European Communities, 2003).

The importance of small and medium-sized enterprises (SMEs) for the European economy is vital, taking into consideration the fact that they account for no less than 99% of the entire EU tourism sector. For the purpose of this case study, the European Commission’s definition of SMEs (2 003) leave be used. fit in to it, ‘t! he category of micro, small and medium-sized enterprises is do up of enterprises that employ fewer than 250 persons and which have an annual employee turnover not exceeding EUR 50 million, and/or an annual balance sheet total net exceeding EUR 43 million’. Being a huge field, asking for a very wide range of abilities, the tourism industry offers good opportunities for job creation and accounts for an important opus of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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