Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP Assignment 6 commercialize Surveillance Plan This is a be after or guidelines that will be used to analyse and prevent the bargain and manufacture of onomatopoeical sports apparel and sight. INTRODUCTION As applied science advances and counterfeiters get abreast with technology fake merchandise and memorabilia finds its mode into the hands of unsuspecting fans, and there are a bitstock of(prenominal) safeguards to separate real products from the counterfeits.( Allbusiness.com, Monday, February 4 2008) Counterfeiters targeting collectible items. It not patently hurt the athletes that are sign things, it hurt the fans who go in to it because they want authentic merchandise to remember a abbreviate or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008) Manufacturers need to proactively address this regulate in order to protect their brand image and retard their revenue streams. (Business wire, January 18 2006) It is for these reasons that a market surveillance curriculum should be foundered to counter these challenges in sports management. MARKET commentary To eld sports apparel and merchandise industry is dynamic since it involves online selleer sites and sensible store outlets. However of major concern is the online auction websites equivalent eBay.

The growth of the Internet has caused proliferation of raft in counterfeit goods by providing counterfeiters with a global platform to reach billions of buyers. Counterfeiters birth profit of the anonymity on auction s ites and the increasing bod of online mint! shoppers to sell substandard products to consumers who believe they are get a good deal on the real thing. (Business wire, January 18 2006) occasion AND OBJECTIVES The purpose of this surveillance plan is to monitor trade in counterfeits so as to be able to develop necessary and effective measures to counter this problem. This is important because these illicit trade greatly reduce the amount of revenue...If you want to get a ample essay, order it on our website: BestEssayCheap.com

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