MD6   Zara: Fast Fashion and IT Infra social organization     screen background           In 2003, Zaras CIO needed to  fix whether to upgrade the retailers IT infrastructure and capabilities.         At that time, the  federation relied on an overaged operating system, (Microsoft DOS) for its store terminals and had no  in full-time  communicate in place across stores.         Despite these limitations, Zaras  refer company (Inditex) built an extraordinarily well-performing and responsive  quantify chain.    Zaras IT Infrastructure:           No Chief Information Officer.         No  swear out for setting an IT budget.         No process for deciding on  particular IT investments.         Preference for writing IT applications themselves.         Stores had multiple PDAs and POS systems.         Unchanged  milieu for 10+ years.    Business Model of Zara         Zaras business model is  sell  culture medium quality fashion clothing at  low-priced prices  finish though vertical integr   ation and rapid- chemical reaction to changing trends.          rapid response is possible due to flat management structure and  legal investment in  training and communication technology.      Zaras  customer  vile is young, fashion conscious with constantly changing  basks in clothing.

   To  receive this  grocery, Zaras clothing lines need to move from  imagination to market extremely quickly before the demand for a  look fades.   Zaras average turnaround time is  approximately  3 weeks with a 75% inventory changeover  all(prenominal) three weeks.   Competitors  worry H&M and the Gap  assume up to  both months to    design and manufacture clothing.   This capa!   bility allows Zara to respond to the rapidly-changing and unpredictable taste of their customers faster than anyone else.    Zara is able to accomplish this  running(a) feat through the  sanction of store managers who identify the  latest trends to sell in their  neck of the woods rather than having a  important division manager who is  much distanced from consumers decide.    Collecting vital information such as sales...If you  need to get a full essay, order it on our website: 
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