Current Business Research Paper

Running Head: BUSINESS RESEARCH modern calling look Project Paper Tioka Coffil-Brooks University of Phoenix March 23, 2009 Current Business Research Project Paper Business seek according to the textbook is defined as an organized, systematic, data-based, critical objective, scientific inquiry or investigation into a specific problem, undertaken with the tendency of finding answers or solutions to it (Sekaran, 2003, p. 12). In the strain atmosphere, many organizations allot look for on a daily and roughlytimes annual basis. For example, few organizations function its sales reports from previous years to make cognizant decisions close to when to raise intersection point prices and when to mark down product prices. Moreover, some organizations conduct interrogation to study different applications. With engineering science on the rise many companys habit explore to reveal if the new technology functions better than the se nior technology. any(prenominal) companies also use employee surveys as a form of annoying search to determine if employees are happy and if non, which area he or she unhappy is in. In essence, the purpose of business enterprise question depends on what type of search is being conducted.

However, in easily research studies the reason research is conducted is to 1) find information, 2) discover information, or 3) revise information. In this paper, synopsis of a marketing research article conducted by two college professors will be discussed. The copulate reviewed research study article chosen is title d The strong suit of Customized Promotions! in Online and Offline Stores written by Jie Zhang and Michel Wedel, both professors at the University of Maryland. Their business research was conducted in order to continue existing research on customized promotions in order to determine whether or non customized promotions are beneficial to online and offline stores. Wedel and Zhangs research focused on the profit of three levels: 1) mass market, 2)...If you want to get a full essay, order it on our website: BestEssayCheap.com

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